The Content Ecosystem of Your Instagram Profile
The Instagram profile optimization series continues!
Last week we discussed how your bio works to establish the tone and essence of your account.
This is important because EVERYTHING inside your Instagram strategy stems from your bio.
It sets the foundation for high-quality followers and content performance!
If you need it, go back to last week’s lesson to learn the 7 areas of your profile to optimize ✨
After your bio, it’s time to reinforce what you’ve established through the CONTENT ECOSYSTEM of your profile.
The Instagram profile content ecosystem includes:
❶ Highlights
❷ Grid
❸ Stories
These 3 content areas are major opportunities to help newcomers and potential followers get to know your account *quickly* so they can make the best decision to follow or not.
Here’s a breakdown of these three components:
1
Highlights
Think of highlights as clear categories of things you regularly talk about on your account. What are the big picture themes that expand on what is listed in your bio?
2
Grid
Your grid is where you deliver on the things you bring up in your bio. Use your feed posts and Reels to dive deeper into those topics!
3
Stories
Share your grid posts to your Stories so you can drive traffic to your feed and build up your highlights.
See how these 3 content types on Instagram can work together to strengthen your Instagram strategy and bring in engaged followers??
Now consider your own account - are you taking advantage of the content ecosystem of your profile?
These 3 components make up the first impression people receive of your account. Understanding how they work together will help you create content that makes it easy for visitors to identify you as someone they want to follow (or as someone who’s not the right fit - which is okay too!).
