Check Your Profile Optimization Skills With This Quick Test
We’ve been learning about Instagram profile optimization in the last few blog posts because it sets the stage for higher-quality followers and a more focused content strategy.
Once you have better followers and know what to talk about consistently, that’s when you start seeing higher content performance and engagement.
Content starts to feel worth your time because content resonance and engagement are FOUNDATIONAL for lead gen and sales on Instagram. Make sense??
All that’s to say: Instagram won’t start magically “working” for you one day. You gotta PLAN for it, which all starts with optimizing your bio!
I was reminded recently by Vix Meldrew that information gets turned into USABLE KNOWLEDGE when we test and apply what we learn, so make sure to check out my 3-part profile optimization series to learn a few things, then come back here to show what you know!
Take this GOOD, BETTER, BEST test and see if you can spot the differences that turn an average Instagram bio into an ✨optimized✨ Instagram bio!
Here’s a “good” bio 👇🏼
A “better” bio 👇🏼
“Best”/optimized bio 👇🏼
When you look at each of these examples, do you see why each update took this bio from good to better to best?
Go back and compare each of these:
✸ Profile photo
✸ Name
✸ Bio summary
✸ Bio link
✸ Highlights
Why did these things get better?
Check out the answers below:
✸ Profile photo: On-brand headshot so your audience can see WHO is behind the account
✸ Name: First name and simple job title (keeping in mind this is an SEO friendly area!)
✸ Bio summary: Indicates overall content themes of account + ends with a call to action
✸ Bio link: Directs traffic to landing page with multiple links to choose from
✸ Highlights: Branded highlights that make it easy for visitors to browse your content
